Marketing: an introduction
Por: Armstrong, Gary | Kotler, Philip
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Editor: Upper Saddle River Pearson 2009Edición: 9ª.Descripción: 112 p.ISBN: 978-0-13-602113-1.Tema(s): MARKETINGClasificación CDD: 658.8 Ar571m Resumen: The aim of this book is to present all the latest marketing thinking and practice. It cast marketing in an innovative framework, one that positions marketing simply as the art and science of creating value for customers in order to capture value from the customers in return.
| Tipo de ítem | Ubicación actual | Ubicación en estantería | Signatura | Estado | Fecha de vencimiento | Código de barras |
|---|---|---|---|---|---|---|
Libro
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Campus Gutenberg | Inglés | 658.8 Ar571m (Navegar estantería) | Disponible | GUT6407 |
The aim of this book is to present all the latest marketing thinking and practice. It cast marketing in an innovative framework, one that positions marketing simply as the art and science of creating value for customers in order to capture value from the customers in return.
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